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APES are more than simply residents of the jungle! A.P.E.S. is an acronym for the four significant factors that individuals buy things. To sell and close offers you must comprehend what motivates people to buy. You need to pay attention to exactly what people state, ask the right concerns to totally understand the problem they are trying to solve, why they are brought in to one product and services over another and how you can best help them.

Here is exactly what each letter of the APES represents.

A for Appearance (This makes me look excellent – could be status or look.).

P for Efficiency (This makes me feel good or carry out much better.).

E for Economical (This saves me cash, concern or is Grant Cardone will make me loan.).

S for Security (This makes my environment more secure or lowers chance of loss.).

Take any service or product people buy and you will see that they were motivated by one of these 4 driving forces. I don't care if it is vehicle, house, house improvement, health club membership, fashion jewelry, supper, phone, TV, paint grant cardone complaints task, or a life insurance policy. Look, performance, affordable or safety or some combination will be an influence in the sale.

I have actually owned 25 or 30 phones in my life. I bought my last one because the brand-new design had come out and I believed it was hot (appearance). I liked it due to the fact that it was grant cardone social media tips smaller, thinner and moved in and out of my pocket quickly. I upgraded from a perfectly performing phone not since the brand-new phone was faster (performance) however because it was hot. I then upgraded my plan (another purchase) due to the fact that the texts were free (economical) and I got a discount rate on the cost of the phone for buying 2 years of service from the provider. I then purchased a cover to safeguard the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my decisions as they do all purchasers. Know your APES and close more offers. Learn what your client's inspiration is by asking why do they desire the item today and exactly what issue do they wish to resolve. Right now you'll get a reason that fits into several of the APES. As soon as you acquire that understanding you can suggest the right item and guide them through the deal. You'll have a happy client delighted about their new purchase and they'll be more likely to refer business your method.

For info on how you and your organisation can increase sales productivity and earnings 15-25% go to You can likewise follow Grant Cardone on twitter @grantcardone.